Director Maruthi seems to be interested in making a niche for himself in Tollywood targeting college going movie lovers. For that he is loading most of his films with double meaning 'A' rated dialogues. He may be successful in his attempts in minting money at box office but is forgetting something called social responsibility which each and every individual as a part of society is bestowed upon.
Youth may get some kick by watching his films but Maruthi is forgetting the long term impact he is creating spoiling their tender minds and precious future careers. This is where Maruthi should learn from winning over the hearts of teenagers with out spoiling their tender minds and even receiving the accolades of parents and family viewers from Sekhar Kammula.
This is also one art and if one believes that youth likes and appreciates only adulterated films then they are mistaken. Sekhar Kammula's films 'Happy Days', 'Life is Beautiful', 'Dollar Dreams', 'Anand', 'Godavari' are all cleanly made films with full of youthful exuberance. Maruthi is talented and if he tries to win over the hearts of youth with out hurting the sentiments of family viewers , his base will also increase with helps in increasing the success ratio for his films.
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