You cannot be the biggest social networking website in the world without a few million fake profiles. Facebook has reported in its 10-K annual report that the site was home to 76 million fake accounts last year.
In the report filed with the US Securities & Exchange Commission on Friday, Facebook revealed that out of the 1.06 billion user accounts on its site, around 76 million of them were fake in one way or the other.According to the report filed by Facebook, it classifies these bogus accounts in three categories - duplicate accounts, misclassified accounts and undesirable accounts.
The numbers of our monthly active users (MAUs), daily active users (DAUs), mobile MAUs, and average revenue per user (ARPU) are calculated using internal company data based on the activity of user accounts," explains the report. "While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world."
Facebook estimates that users who maintain more than one account, or a duplicate account in violation of the site's Terms of Services, represent a whopping 53 million accounts, or 5 per cent of users worldwide in its MAU numbers as of Decmber 31, 2012.
The company also notes that there are undesirable accounts that indulge in activities such as spamming on Facebook that add up to 9.5 million or 0.9 percent of its worldwide MAUs.
Here's a shocker for Facebook addicts who've made pages for their pets: it is in violation of Facebook's Terms of Services. The company calls such profiles "user-misclassified" in addition to profile pages for businesses and estimate that such profiles made up for a large 14 million or 1.3 per cent of worldwide MAUs as of December.
Facebook explains that businesses and non-human entities like pets are permitted to have pages but not profiles.
In the report filed with the US Securities & Exchange Commission on Friday, Facebook revealed that out of the 1.06 billion user accounts on its site, around 76 million of them were fake in one way or the other.According to the report filed by Facebook, it classifies these bogus accounts in three categories - duplicate accounts, misclassified accounts and undesirable accounts.
The numbers of our monthly active users (MAUs), daily active users (DAUs), mobile MAUs, and average revenue per user (ARPU) are calculated using internal company data based on the activity of user accounts," explains the report. "While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world."
Facebook estimates that users who maintain more than one account, or a duplicate account in violation of the site's Terms of Services, represent a whopping 53 million accounts, or 5 per cent of users worldwide in its MAU numbers as of Decmber 31, 2012.
The company also notes that there are undesirable accounts that indulge in activities such as spamming on Facebook that add up to 9.5 million or 0.9 percent of its worldwide MAUs.
Here's a shocker for Facebook addicts who've made pages for their pets: it is in violation of Facebook's Terms of Services. The company calls such profiles "user-misclassified" in addition to profile pages for businesses and estimate that such profiles made up for a large 14 million or 1.3 per cent of worldwide MAUs as of December.
Facebook explains that businesses and non-human entities like pets are permitted to have pages but not profiles.
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